Seven West Media Advertising

Native Content

The Seven West MINT creates content for screens of all sizes.

In an age where people are empowered to seek, skip and share, it’s more important than ever that brands create content that is valuable for the audience.

These days, consumers control the conversations that happen online, so if brands want to be heard they need to be talking about the things their consumers want to engage with. Engage your audience with a tailored native content solution.

Our team of writers and video content specialists will work with you to find a solution that is good for the audience, good for your brand and works on our platforms. See below for examples on what we’ve done.

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Native article

Connect and engage with your target audience and align your brand with content they care about.

Native articles are short-form, useful and shareable.

Day trips from Perth that won’t cost you a tank of petrol | PerthNow

Sponsored by Jesters & Krispy Kreme

More than just a Spud King? | The West Australian

Sponsored by Spudshed

7 awesome burger trends you need to try | PerthNow

Sponsored by McDonalds

Native feature story


Our scrolling feature stories are hosted on one page and designed to maximise user engagement through high-impact imagery, interactive elements and long-form storytelling.

Scrolling stories provide clients with an opportunity to align their brand objectives with engaging, inspirational and highly visual content.

The perfect match | PerthNow

Sponsored by Tourism WA

Local Heroes: The West Aussie teen living her dream | The West Australian

Sponsored by BHP

Hidden Scars: The lifelong effects of child abuse | The West Australian

Sponsored by Parkerville Children and Youth Care


Native video

Connect and engage with your target audience and align your brand with video content they care about. Native videos are short-form, useful and designed for Facebook.

A recipe for lemon and oregano chicken | The West Australian

Sponsored by Lilydale Free-range Chicken

Kian’s dino-sized day | PerthNow

Sponsored by Perth Zoo

Have you heard? Native video

HUH? (have you heard?) is a native social video we publish every Thursday.

We work with brands and businesses to find local, authentic, and even irreverent content to excite the 20something audience on PerthNow’s Facebook page.

When you grow up in Perth in the 90s | HUH?

Sponsored by RAC

Sunday sesh, Sunday spesh? | HUH?

Sponsored by Little Creatures Brewing