Seven West Media Advertising

Native Advertising

Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.

RIPPLE Performance is a native advertising solution which allows our advertisers to utilise our custom SWM audiences to reach high value customers through native ad formats both on and off our network.

Our native exchange allows you access to in-feed and recommended content ad inventory across a wide range of premium publisher content and mobile experiences.

Native supply sources include:

  • Outbrain
  • Plista
  • Taboola
  • Triplelift
  • + more
  • Increased scale, buying across multiple native exchanges
  • Campaigns are powered by our SWM Data Management Platform built off our rich 1st, 2nd & 3rd party audiences
  • Buy on a Cost Per Click (CPC); only pay when a user clicks on the ad
  • Optimise to an effective CPC (eCPC)
  • Optimise to conversion to reduce Cost Per Acquisition (CPA)
  • Transparent post campaign site list
  • Black list for brand safety
  • Campaigns are locally managed for excellent support & service
  • Limited creative costs (supply image or video, ad title, description + URL)
Call Sales

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Campaign Strategy

  • Pricing model: $3 CPC

  • Objective: Drive website visitation for event information and awareness

  • Targeting: WA (state-wide), P25-54, Families with kids, P25-39 foodies

  • Creative: 5-6 variations is recommended

Best Practice

  • Turbo-Charge Your Call-To-Action Immediately highlight your main point with eye-catching wording to create urgency and drive engagement.

  • Centre Main Content Avoid clutter and ensure important visual elements, particularly humans, are centred in your image asset.

  • Choose Compelling Images Humans, particularly shown experiencing an emotion associated with your headline, increase impact

  • Be Bold With Colour Use bright and vibrant colours to create focus and interest in your native ads