Seven West Media Advertising

Performance

Yahoo7 offers a range of advertising solutions that are sure to fit your campaign needs. Achieve measurable results and drive content with native advertising.

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Native Advertising

Gemini Native Image

Native ads match the visual design of the experience they live within – they look and feel like natural content.

• 100% viewable in-stream inventory

• Include a wide range of targeting options

• Only pay when a user clicks (CPC)

• Optimise towards conversions CPC-A (ticket purchase)

• Run seamlessly across mobile, tablet and desktop

• Limit creative costs (supply image, text + URL)

Gemini Native Video

CPV: COST PER VIEW

• A biddable view is 3sec with 50%+ pixels on screen

• Recommended starting bid is $0.05 national or $0.10 for state targeting

• Viewability measurement available from MOAT*

Reporting

• Completion Rates by Quartile

• Completion Rates by Demographic, Location

• Viewability by MOA

Gemini Native Video Slideshow

Turn still images into beautiful video with captions designed for audience with sound-off.
CPV: COST PER VIEW

• A view is 3 seconds with 50% of pixels on screen

• Recommended starting bid is $0.08 (WA only)

• Viewability measurement available from MOAT

CPC: COST PER CLICK

• For performance advertisers who want to pay only when potential customers take action by clicking on the ad

• Target a $0.70 bid per click