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Seven West Media Emma Media Release December 2018

5 December 2018

Tuesday 4 December, 2018

 Seven West Media W.A’s print and digital news platforms continue to attract large scale audiences

The latest emma CMV readership survey (12 months to 30 September 2018) confirms SWM WA mastheads are among the nation’s strongest metropolitan news brands with three in four West Australians reading them in an average month across multiple platforms and devices.1

In total, over 2 million people, read The West Australian, The Sunday Times/, PerthNow  each month.1

  • The West Australian / – Total audience is up 4.7 per cent YOY, driven by growth in digital audience.Preview Changes (opens in a new window)
  • 67.5 per cent of West Australians read The West Australian/ in an average month – the second highest market penetration among Australia’s metropolitan news mastheads.
  • The Sunday Times/PerthNow reaches one in every two West Australians monthly – a strong performance for a single edition print component.

West Australians continue to engage with print

The West Australian, The Weekend West and The Sunday Times each have the second highest market reach among the major metro mastheads (weekday, Saturday, Sunday) nationally.

  • SWM WA newspapers have a loyal, regular reader base and across the Monday-Sunday week are read 3 million times (gross)2
  • STM in The Sunday Times, continues to consolidate its appeal to WA’s style conscious women, notably those working full-time and in the upper social grades. Brand extensions and partnerships are increasing the profile and engagement with the STM brand.

The power of SWM WA’s news platforms will be on show as the summer of cricket kicks off with the first Test when Australia take on India this Thursday. For every big story, live scores, blogs and videos visit The West Australian, The Sunday Times, and PerthNow.


Source: emma CMV All people 14+ for the 12 months to 30 September 2018. Nielsen Digital Panel September 2018. People 14+ only.  1 Read the West Australian (Mon-Sat), The Sunday Times,, PerthNow 2 A person reading 5 issues per weeks counts as five exposures.

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