7mate is one of the Seven Network’s five digital free-to-air channels. 7mate launched on September 25, 2010, with the 2010 AFL Grand Final. It’s the dominate channel for men under 40 and describes itself as ‘man’s best friend’. Offerings include a great range of live sport (including the Big Bash), comedy, animation, and many top rating real life adventure programs. Popular programs on 7mate include such as Pawn Stars, Family Guy, The Simpsons, and Highway Patrol.