Tell us about your journey into your role at Seven West Media?
I commenced my media sales career in Melbourne selling bus billboards and airport advertising space for APN Outdoor. After a ten-year stint selling rectangles of different sizes, I moved to New Zealand to see if my rectangle-selling skills transferred to the land of the long white cloud. It turns out they did! After selling media space for JC Decaux and Mediaworks for a few years in New Zealand, my family decided to make the jump to Perth in 2024 to experience life on Australia’s beautiful west coast.
What does a typical day look like in your role?
The beauty of the role is that no two days are the same. I may have one day full of internal meetings and strategy sessions, to one that is on the road delivering client presentations and attending functions. It is that mixture of face-to-face client interaction and the behind-the-scenes planning and discussions that ensures the role is never dull.
Who or what inspires you the most?
I am inspired by stories of people in business (and in private life) who have been able to maintain a positive outlook despite the odds being stacked against them. Tales of Elon Musk being hours away from financial ruin, and then turning around and building one of the world’s biggest companies gives me hope that even though you may be presented with some dark times, it is always darkest right before the dawn – and to keep on going!
What is one of the most rewarding projects you’ve worked on at Seven West Media?
In my short time at Seven West Media, I have been involved in the amalgamation of two separate sales teams (Direct & Features), and it has been rewarding to see the transition with our clients and staff.
If you could give your younger self some advice, what would it be?
Buy some of that pretend digital money (Bitcoin) when it first comes out and say no to that last beer at Warren’s party on December 2nd 2001.
What does leadership mean to you?
Leadership to me is having confidence and capability. If a leader has those traits, they can take people to places they aspire to go to.