Seven West Media Advertising

Custom Publishing

Custom Publishing

The Custom Publishing team of experienced writers, editors and graphic designers create engaging and informative content and eye-catching design for clients who seek to connect with their target audience across the full suite of Seven West Media WA print mastheads – The West Australian, The Sunday Times, PerthNow Local Newspapers and Regional statewide newspapers.

Content and design that Custom Publishing produces sits within three categories:

Advertorial Features, Liftouts and Magazines
A focus on one topic or industry group with multiple advertisers who provide products and services in that sector. Advertisers receive an article, written by Custom Publishing, to complement their advertisement and amplify their message to a targeted audience.

Bespoke Buyouts
Standalone publications, generally magazines or liftouts of 12 pages or more, underwritten by a client who desires to bring awareness to a specific campaign or event, or as a branding initiative. The client has creative control of a bespoke buyout. Custom Publishing works closely with the client on content development, layout and overall design.

Bespoke Sponsored Content
Customised content that is client-branded, generally a half-page, full-page or double-page spread execution. Similar to buyouts, clients engage sponsored content to get their targeted message across to a specific audience. Sponsored content can be placed in a section of the newspaper that closely aligns with the target audience. The client has creative control of sponsored content. Custom Publishing works with the client on content development, layout and overall design.

From health and wellness, education and training, retirement living and aged care, to disability services, property, travel and more, Custom Publishing is a diverse team well versed in various subject matters. Skilled to tailor articles specific to the client’s needs, content can range from concise, short-form pieces to in-depth long-form stories, and can take on an inspirational advertorial style or more of an editorial tone.

As part of its suite of work, Custom Publishing produces a number of weekly metropolitan products, including West Real Estate, New Homes, Outdoor Explorer! and PerthNow Residential, with Southern Property delivered in the Great Southern region.

Custom Publishing also has the capabilities and resources to undertake a range of other creative executions, including advertisements (print and digital), sales collateral, branding and logo design and visual concepts.

Find out how Custom Publishing can bring your vision to life in print.