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16 August 2022

The Seven Network’s Sunrise has once again taken the crown as Western Australia’s #1 breakfast show in 2022, with an unbeatable lead over its rivals.

Sunrise, hosted by David Koch and Natalie Barr, and featuring local news inserts with Matt Tinney, has won every week (survey and calendar year-to-date 2022) in its timeslot in WA.

Sunrise has been #1 in its timeslot since 2004 in metro Perth and 2010 in regional WA.

So far this year, Sunrise has an average WA audience of 53,225 viewers, 171% bigger than its nearest competitor, and has cemented its position as the #1 breakfast TV program Western Australian’s turn to for up-to-the-minute news and breaking stories that inform and entertain.

Sunrise has an unrivalled commercial share of 59.6% (year-to-date) in metro Perth, 35.5 share points bigger than its closest rival, and a 68.9% commercial share (year-to-date) in regional WA, 49.3 share points bigger. Sunrise is also #1 in its timeslot in people 25 to 54 in WA.

Each weekday, Sunrise reaches 134,200 Western Australians and has grown its BVOD audience on 7plus 43% year-on-year.

The audience numbers so far this year are: 

Survey YTD 2022

  • Sunrise: 53,225 
  • Today: 19,656
  • 10 News First: Breakfast: 1,996

YTD 2022

  • Sunrise: 53,218
  • Today: 20,135
  • 10 News First: Breakfast: 1,996

Source: OzTAM Metro, Regional (Comb. Agg Markets), VPM 3.1 Live + VOD inc. Co-viewing, Perth, WA, Network 7, Channel 7, 7Plus, Average Audience, Reach, Commercial Share, Total People, P25-54, Survey Year to Date 2022, Year to Date 2022, 01/01/2022-15/08/2022 v Same Time last year, Daypart 07:00-08:59 MTWTF, Consolidated 7, Live + VOD 7 days