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The West Regional Digital Brands Reach Large Audiences in March

4 May 2023

The latest Ipsos iris digital data release reveals that 359,000 consumers read West Regional digital brands last month, generating 768,000 page views.

Alongside the regional figure, the data also revealed that nationally 4.4 million people read The West Australian’s digital news brands in March, an impressive increase of 16.4 per cent month on month, moving The West up two places into the national top 10 for news brands.

The West Australian has claimed the #1 spot among digital news brands in WA, thanks to a significant 16.1 per cent increase in its audience, making it the most-read digital news source in the state. With a total WA audience of 1.2 million, more West Aussies are turning to The West Australian than any other digital news brand.

Seven West Media’s Chief Sales Officer, Brent Stewart said “March has seen the full suite of AFL and WAFL content go live, including our top performing tipping platform The Game.”

“The breadth of The West’s regional news sites and brand was also a big contributor to its overall audience and reach.”

The West Regional digital brands reach all corners of the state and are inclusive of some of the biggest news brands in regional WA, including:

If you want to build awareness for your business by reaching a large audience, be seen in The West Regional news brands!

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